Senior product designer in Dubai.

I’ve been designing at Level Shoes since 2023, across its app and website.

I like getting into the why behind a problem. What are people actually struggling with? What are we assuming? Sometimes the problem isn’t where you first think it is, and I enjoy figuring that out.

Before moving into design, I spent nearly six years working in market research and project management, first in Istanbul, then in Dubai. I think that background still influences how I work today. I’m curious about people, I like asking questions, and I still don’t trust a design until I’ve watched someone use it.

I didn’t take the most conventional route into design. I moved to Dubai, then changed careers at 32. Starting over wasn’t always easy, but I’m glad I did it. It taught me that I don’t need to have all the answers to get somewhere; I just need to be willing to learn. I wrote about it here if you’re somewhere in the middle of your own switch.

Outside work, I’m usually looking for somewhere greener and cooler than Dubai, preferably on a trail or a bike.