Senior Product Designer based in Dubai
I strongly believe empathy can fix most business and personal problems.
Selected work
A sold-out size used to be a dead end. Now customers can ask to hear when it’s back, from the wishlist, the product page or the bag.
Our app had improved, but the App Store didn’t show it. A private channel for frustrated customers, answered by a real person.
Size is the single biggest pain point in shoe e-commerce. An experience designed to cut returns at the source, not just reduce the odds of a bad size pick.
A genuinely unique assortment for sneaker collectors that went unnoticed in the standard catalog. A dedicated page, surfaced in navigation, for the customers already looking for it.